How to Build a Social Media Plan-Build your business

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3 strategies for building your social media business 


“Ready, fire, aim!” Most businesses approach social media by jumping right in and forgetting to plan. Abraham Lincoln once said, "If I had six hours to chop down a tree, I would spend the first four hours sharpening the axe!" This works just as well in launching your social media campaign. Take the time to get your strategy right. Here are the steps to build the "sharpest" social media plan and build your business  the right way are here
1.Know your marketing objectives. Before jumping into the heavy traffic of social media, you have to know where you want to be in the end. When working with clients, you should first establish a set of goals and what it is that they hope to achieve. How do you want to expose your business? Are you going for awareness, sales, leads? What do you hope to learn or get out of using these social mediums? You can then evaluate these set goals and have a better understanding of what to monitor and measure

2.Know your target audience. Knowing your audience is important in creating an effective social media plan. Who are you trying to target? What are they interested in? What gets them excited? And where are they online? These are the necessary questions you need to ask yourself in developing your strategy – you need to know how to attract potential clients!
3.Develop a content strategy. If you really know your target audience you can engage with them in a way that's truly meaningful. This is where having a content strategy comes in. What do they really care about? How can you connect with them by talking about things they are interested in? What things, related to your product, are they really passionate about? Your content should be relevant to the psychographics of your audience. Answering these questions will allow you to lay the high-level approach to developing a communication style with your audience.
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 How to Build a Social Media Plan-Build your business

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